The Result The results of the mobile application download campaign exceeded Sunlife’s initial expectations. Prior to the pandemic, the download rate for their mobile application was approximately 15%.
With the Hudini app, the download rate rose to 65%, surpassing their original target.
The Sunlife resorts have one of the highest rates of downloads of the Hudini app with 7,800 downloads by guests over a 6-month period.
As a customer-centric organisation, Sunlife believes in setting high standards and constantly striving to exceed them.
The success of the Hudini app has provided a momentum to drive further innovation and enhance their offerings in the future.