For decades, hospitality had revolved around personal, face-to-face interactions: checking in at the front desk, picking up the room phone to request room service, or waiting in line at checkout. While these traditional touchpoints still hold value, today’s guests increasingly expect frictionless, digital-first experiences that mirror the convenience of retail, travel, and food delivery apps.
Digital touchpoints are no longer optional. They are central to enhancing guest satisfaction, streamlining operations, and unlocking new revenue streams for hotels.
Traditional vs. Digital: Let’s see how guest journeys have changed.
The guest journey in hospitality has evolved from traditional touchpoints to seamless digital experiences. Previously, guests discovered amenities or made special requests only upon arrival. Now, hotels engage guests before check-in, offering room upgrades, dining packages, and airport transfers through user-friendly apps and emails.
Check-in has also improved. Instead of long queues and paperwork, guests now use mobile check-in, digital keys, and self-service kiosks to go directly to their rooms. During their stay, guests can order food, book spa treatments, request housekeeping, or access local recommendations instantly through mobile apps, in-room tablets, and smart TVs. These digital tools also enable hotels to offer personalized upselling opportunities.
Check-out is now more efficient, with guests able to use express checkout via apps, tablets, or Hotel IPTV rather than waiting in line. The guest journey continues after departure, as digital tools enable personalized follow-ups. Guests receive tailored rewards, exclusive event packages, and customized offers, strengthening relationships and encouraging long-term loyalty.
Why does this shift matter?
The benefits extend well beyond convenience. Each stage of the guest journey presents new revenue opportunities, from pre-arrival upgrades to post-stay loyalty offers. Digital tools also improve operational efficiency by reducing staff workload, freeing front desk resources, and minimizing wait times. Hotels that adopt these digital experiences gain a competitive advantage and foster guest loyalty. Additionally, digital platforms capture guest preferences in real time, enabling personalized interactions that support stronger relationships and sustain revenue
growth.
Hudini’s Role: Enabling the Digital-First Guest Journey
Hudini brings this digital-first vision to life with a suite of tools for both guests and staff, enhancing every aspect of the guest journey. Before guests even arrive, the Guest App connects with them, offering options like personalized upselling and itinerary planning. With just a few taps, guests can pre-book room upgrades, transfers, and experiences.
Guests can check in easily using their phones and digital keys through the app. If they prefer, they can use self-service kiosks in the lobby for a quick check-in and to pick up their keys. During their stay, Hudini helps guests order food, book spa treatments, or request housekeeping from the app, an in-room tablet, or the hotel TV. The app supports multiple languages for international travelers, and Staff Connect sends requests to the right team to avoid delays. Checking out is easy with one-tap digital options on the Guest App, in-room TV, or tablet.
Payments are simple and fast, which helps keep lines short at the front desk. After their stay, guests receive loyalty rewards and exclusive offers through the app and email. Hotels can use data insights to improve upselling and send more personalized messages, building stronger relationships with guests.
Conclusion
Digital touchpoints aren’t just replacing traditional models; they’re redefining hospitality. Guests want simplicity, personalization, and convenience, while hotels need new ways to maximize revenue and efficiency. With Hudini, hotels can deliver on both fronts, ensuring that every stage of the guest journey — from booking to checkout and beyond — is seamless, engaging, and revenue-enhancing.
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